Google Analytics Test

Google Analytics linkedin Quiz

In the following URL, what channel grouping is traffic assigned to?

example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315

• Display
• Organic Search
• Paid Search
• Google

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If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

• Acquisition > All Traffic > Referrals
• Realtime > Traffic Sources
• Acquisition > All Traffic > Channels
• Audience > Behavior > Engagement

Google Analytics linkedin test

What is the relationship between an event and an event goal?

• An event is a user interaction; an event goal is triggered by a selected event.
• Nothing, an event is another name for event goal.
• An event is captured per user; an event goal is captured per session.
• An event goal must be created in order to track events.

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A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

• three
• one
• two
• four

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Which report would help you measure the value of your social media efforts?

• Goals > Smart Goals
• Campaigns > Cost Analysis
• Social > Conversions
• Goals > Reverse Goal Path

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