Google Analytics Test

If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

ACQUISITION > ALL TRAFFIC > REFERRALS

REALTIME > TRAFFIC SOURCES

ACQUISITION > ALL TRAFFIC > CHANNELS

AUDIENCE > BEHAVIOR > ENGAGEMENT

What is the relationship between an event and an event goal?

AN EVENT IS A USER INTERACTION; AN EVENT GOAL IS TRIGGERED BY A SELECTED EVENT.

NOTHING, AN EVENT IS ANOTHER NAME FOR EVENT GOAL.

AN EVENT IS CAPTURED PER USER; AN EVENT GOAL IS CAPTURED PER SESSION.

AN EVENT GOAL MUST BE CREATED IN ORDER TO TRACK EVENTS.

A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

THREE

ONE

TWO

FOUR

Which report would help you measure the value of your social media efforts?

GOALS > SMART GOALS

CAMPAIGNS > COST ANALYSIS

SOCIAL > CONVERSIONS

GOALS > REVERSE GOAL PATH

What is an example of a metric?

CITY

PAGEVIEWS

BROWSER

SOURCE/MEDIUM

You want to verify that Google Analytics is working immediately after installation. Which report do you review?

BEHAVIOR > BEHAVIOR FLOW

REALTIME > OVERVIEW

ACQUISITION > OVERVIEW

AUDIENCE > ACTIVE USERS

Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?

GOOGLE ANALYTICS DEBUGGER

EXPRESS UTM

CLICK & TEST

GOOGLE KEEP

You want to track example.com and otherexample.com using a single property. What must be set up?

CUSTOM DIMENSIONS

INCLUDE AND EXCLUDE FILTERS

CROSS-DOMAIN TRACKING

GOOGLE TAG MANAGER

If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?

A HIGH BOUNCE RATE

A HIGH PAGE SCORE

A LOW PAGE SCORE

A LOW BOUNCE RATE

To email a notification whenever a goal is completed, what do you configure?

SHARED ASSETS

CUSTOM ALERTS

SHARED REPORTS

SCHEDULED EMAILS

What must be configured in order for Google Analytics to capture data?

USER-ID FEATURE

ANALYTICS TRACKING CODE

GOOGLE TAG MANAGER

UTM PARAMETERS

What allows you to specify the steps your traffic is expected to take to reach your goal?

VALUE

VISUALIZATION

FUNNEL

DESTINATION

If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?

NETWORK REFERRALS

COHORT ANALYSIS

PUBLISHER REFERRERS

BENCHMARKING

What is the hierarchy of a Google Analytics account?

ACCOUNT > PROPERTY > ORGANIZATION > VIEWS

ORGANIZATION > ACCOUNT > PROPERTY > VIEWS

ORGANIZATION > PROPERTY > ACCOUNT > VIEWS

ACCOUNT > ORGANIZATION > PROPERTY > VIEWS

What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?

CAMPAIGNS

ROAS (RETURN ON AD SPEND)

ECOMMERCE

REVENUE

What is an example of data you cannot track in Google Analytics?

PAGE SPEED SCORE

RETURN ON ADVERTISING SPEND

PRECISE USER LATITUDE/LONGITUDE DATA

TIME ON SITE

What is this report an example of?

COHORT ANALYSIS

FUNNEL VISUALIZATION

USER FLOW

TREEMAP

The tracking ID contains a string that follows this format: UA- XXXXXX- Y. What does the - Y refer to?

THE PROPERTY NUMBER

THE ACCOUNT NUMBER

THE VIEW NUMBER

IT IS RANDOM.

If a user fills in a contact form and provides an email address, which report would contain that information?

BEHAVIOR > EVENTS > OVERVIEW

ACQUISITION > SOCIAL > FORM SUBMISSIONS

ACQUISITION > SOCIAL > USERS FLOW

NO REPORT CONTAINS THIS INFORMATION.

If you want to quickly see what days and times were most popular for visiting your site, what do you do?

GO TO HOME > USERS BY TIME OF DAY (WIDGET)

GO TO THE REPORT AT AUDIENCE > COHORT ANALYSIS AND TOGGLE BY DAY.

GO TO BEHAVIOR > ENGAGEMENT AND TOGGLE HOURLY.

CREATE A PIVOT TABLE BY HOUR ON SITE CONTENT > ALL PAGES.

If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?

SWITCH TO ENHANCED ECOMMERCE.

USE A SEARCH- AND- REPLACE FILTER.

CREATE A REFERRAL EXCLUSION.--> CORRECT

ADD GTAG.JS TO PAYPAL TAGS.

When configuring the global site tag, where in the HTML should it be placed?

DIRECTLY BEFORE THE TAG

DIRECTLY AFTER THE TAG

DIRECTLY BEFORE THE TAG

You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?

AUTO- TAGGING

AD SERVING

ADVERTISING FEATURES

API LINK

You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?

REMOVE THE TAG.

MOVE THE TAG TO JUST BEFORE .

KEEP THE TAG.

MOVE THE TAG TO JUST BEFORE .

How do you review the revenue and conversion rate between your traffic sources?

CREATE TWO SEGMENTS, ONE FOR REVENUE AND ONE FOR CONVERSION RATE, AND THEN REVIEW ACQUISITION > ALL TRAFFIC.

VIEW ECOMMERCE > OVERVIEW AND TOGGLE TRAFFIC SOURCES IN THE EXPLORER TAB.

CREATE TWO SEGMENTS, ONE FOR REVENUE AND ONE FOR CONVERSION RATE, AND THEN REVIEW CONVERSIONS > ECOMMERCE.

GO TO ALL TRAFFIC > SOURCE MEDIUM AND SET ECOMMERCE IN THE CONVERSIONS MENU.

What report helps you understand how many days it takes from the time a user first visits to the time the user converts?

ASSISTED CONVERSIONS

TIME LAG

PATH LENGTH

SHOPPING BEHAVIOR

If you want to track one destination goal but have two URLs that could trigger the goal (for example, /thank-you and /checkout-complete), what approach can you use?

THIS IS NOT POSSIBLE.

ADD THE ADDITIONAL PAGE AS A FUNNEL STEP.

CREATE A CONTENT GROUPING, AND THEN USE THE GROUP AS THE DESTINATION.

USE A REGULAR EXPRESSION WHEN ADDING THE GOAL DESTINATION.

You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?

EQUALS TO /THANKS

BEGINS WITH /THANKS

EQUALS TO /THANKS?UID=

REGULAR EXPRESSION /THANKS[A- Z]

You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?

ADMIN > VIEWS > VIEW SETTINGS

ADMIN > ACCOUNT > CHANGE HISTORY

ADMIN > VIEWS > ANNOTATIONS

ADMIN > ACCOUNT > USER MANAGEMENT

What is a best practice after launching a major change to your home page?

CREATE A NEW FILTER.

CREATE AN ANNOTATION.

CREATE A NEW VIEW.

CREATE A NEW PROPERTY.

Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?

YES, WITH A CALCULATED METRIC

YES, BY VIEWING IN- PAGE ANALYTICS

YES, WITH EVENT TRACKING

NO, NOT POSSIBLE

What do you use to compare three dimensions?

CUSTOM REPORTS

EXPLORER PANEL

PERFORMANCE TABLE

RELATIONAL TABLE

Which is an example of a micro goal?

FILLING OUT A CONTACT FORM AFTER READING A SOCIAL POST

PLAYING A VIDEO BEFORE SIGNING UP

SIGNING UP FOR AN ACCOUNT AFTER CLICKING AN AD

BUYING A PRODUCT AFTER READING AN EMAIL

What parameter should you use if you were tracking different versions of an ad?

UTM_CAMPAIGN

UTM_MEDIUM

UTM_TERM

UTM_CONTENT

What does Google Analytics add to the first-party cookie to differentiate new from returning visitors?

A SESSIONSTORAGE OBJECT

AN HTTP REQUEST

A 1X1 TRACKING PIXEL

A RANDOMLY GENERATED CLIENT ID

If you are collecting campaign data, which report shows the results?

ACQUISITION > CAMPAIGNS > ALL CAMPAIGNS

AUDIENCE > CUSTOM > CUSTOM VARIABLES